Trustee - Marketing

Marketing Trustee

Focus Birmingham

Location: 48 Woodville Road, Harborne, B17 9AT

About Focus Birmingham

Focus Birmingham is a leading local charity that provides expert support, advice, and care for people living with sight loss and complex disabilities. We deliver a range of life-changing services including residential care, supported living, day services, low vision assessments, and community outreach. Our approach is person-centered, empowering individuals to live independently and access opportunities with dignity and inclusion.

As we adapt to a changing digital landscape and explore new ways of engaging communities, supporters, and service users, we are seeking a Digital Marketing Trustee to join our dynamic and committed Board. This new role will support the charity’s ambitions to improve digital engagement, modernise communications, and strengthen our public profile and fundraising capacity.

Why This Role Matters

Effective digital communication is essential for amplifying our voice, reaching diverse audiences, promoting inclusion, and securing sustainable income. As Digital Marketing Trustee, you will offer strategic oversight and guidance to ensure our marketing and digital communications are high-impact, audience-focused, and aligned with our mission.

This is a unique opportunity to use your digital expertise to shape the future of a well-established charity while contributing to a cause with genuine social value.

Role Purpose

As a Trustee, you will share collective responsibility for the governance and strategic leadership of Focus Birmingham. In your specialist capacity, you will:

• Advise the Board on digital strategy, branding, and communications
• Provide scrutiny and insight into digital marketing and audience engagement
• Ensure the charity’s digital presence is accessible, inclusive, and aligned with its values
• Support innovation across channels to increase visibility, fundraising, and service impact

You will work alongside fellow trustees and the executive leadership team to ensure Focus Birmingham maximises its digital potential while maintaining high standards of compliance, reputation, and effectiveness.

Key Responsibilities

General Trustee Duties

As a member of the Board, all trustees are expected to:

• Ensure Focus Birmingham complies with its governing documents, charity law, and regulatory requirements
• Maintain proper oversight of strategic objectives, financial performance, and risk management
• Uphold the charity’s values and ensure ethical governance and decision-making
• Provide constructive support and challenge to the senior leadership team
• Act in the best interests of the charity and its beneficiaries at all times
• Attend quarterly Board meetings and participate in additional committee work or strategic sessions as appropriate

Digital Marketing-Specific Duties

As the Digital Marketing Trustee, your responsibilities will also include:

• Advising on the development and implementation of a digital marketing and communications strategy to raise awareness of the charity’s services, campaigns, and fundraising efforts
• Supporting the charity to grow and diversify its online presence through effective use of website content, social media, email campaigns, video, SEO, and online advertising
• Helping evaluate the effectiveness of digital channels using analytics and audience insights, and suggesting improvements based on performance data
• Offering oversight and guidance on brand development and how the charity presents itself visually and verbally in digital formats
• Promoting good practice in digital storytelling reflects the experiences of our service users in an ethical and empowering way
• Helping ensure digital communications are accessible to people with visual impairments and compliant with relevant regulations (e.g., GDPR, WCAG)
• Advising on digital aspects of donor engagement and online fundraising, including giving platforms, digital campaigns, and crowdfunding
• Championing innovation in communications and supporting a culture of creativity and responsiveness within the organisation

Person Specification

We are seeking a digitally savvy marketing leader who brings strategic insight, creativity, and a passion for social purpose.

Essential Criteria

• Substantial experience in digital marketing, digital communications, or online engagement, ideally in a senior or strategic role
• Strong understanding of digital marketing tools and platforms, including social media, CMS, email marketing, SEO, PPC, Google Analytics, and CRM systems
• Strategic thinker with a clear grasp of audience targeting, digital content planning, and user experience (UX)
• Demonstrated ability to use data and analytics to inform decisions and drive results in engagement or conversion
• Familiarity with digital storytelling, campaigns, and brand development across multi-channel environments
• Excellent communication skills and the ability to convey complex digital concepts clearly to a non-technical audience (e.g., board and senior staff)
• Commitment to inclusive and ethical digital communication practices, particularly for people with disabilities or accessibility needs
• An understanding of and commitment to charity governance, transparency, and good stewardship

Desirable Criteria

• Experience working with or advising not-for-profits, charities, or social enterprises
• Knowledge of digital fundraising platforms or experience delivering online fundraising or donor engagement campaigns
• Familiarity with accessibility standards (e.g., WCAG 2.1) and tools that improve online inclusion
• Experience leading or advising on digital transformation in a small or medium-sized organisation
• Lived or professional experience related to disability, accessibility, or sight loss

What We Offer

• A meaningful, strategic volunteer opportunity with a respected, impact-driven charity
• The chance to shape digital strategy and innovation at Board level
• A supportive and collaborative Trustee team, with induction and ongoing development
• Opportunities to meet and engage with service users, frontline staff, and supporters
• Reimbursement of reasonable expenses
• The satisfaction of contributing to a mission that improves lives across Birmingham and beyond